The video game industry has recently undergone a transformation in its fundamental price structure and witnessed tremendous growth in profitability through better alignment of prices charged with the value of the products created. This transformation was driven in large part by a shift in the popularity of the platforms on which video games were published and…
Tag: pricing
Market dynamics that favor price transparency for complex sales: A GPO case study
The decision of whether or not to be transparent with pricing has been a long standing debate in the commercial domain. This issue is particularly important for complex B2B sales where the customers are fewer and more sophisticated, average transaction prices are higher and the willingness-to-pay across customers can be more variable. Opponents of transparent…
A comprehensive guide to Pricing and Trade Promotion Management for Consumer Packaged Goods using a shelf-back approach
Effective price execution is typically a core competency in any industry and particularly so for CPG organizations. Structural aspects of the CPG industry – i.e. inexpensive and frequent transactions – enable CPG manufacturers to capture a wealth of data making them ideal candidates to take the lead on deploying sophisticated analytical techniques for better…