(~25 minute read) — In early 2019, my role at Alteryx entailed overseeing a small, yet high-caliber team focused on Corporate Strategic Planning, Corp Dev and BizOps. I was reporting to the Chief Strategy Officer at the time. Upon her departure, I spent about 6 months reporting to the founder and CEO. It was an…
Month: May 2024
Foundational business lessons learned while scaling Alteryx from $160M to ~$1B in ARR
From mid-2018 to early 2024, I had the opportunity to report to and work closely with two CEOs at Alteryx. As VP and Chief of Staff to the CEO, I partnered directly with them and the executive leadership team as the Corporate Strategy & Ops leader to define and execute our highest priorities as we…
Five high-leverage activities that are best led by the CEO
(~12 minute read) — In my very first professional internship 18 years ago, I remember wondering, what does a CEO actually do? Sure, you often hear of the CEO job described with lofty responsibilities and one that entails making massively consequential decisions, but what are they REALLY doing? What does their calendar look like, what…
The three core strategies for navigating a product re-platforming and lessons from Alteryx’s journey
(~40 minute read) — When most people hear the word “innovation”, they are likely to think about a cutting-edge product (such as the latest Apple device) or a company in the technology space (like OpenAI). While innovation isn’t exclusive to the technology sector, all technology businesses are fundamentally innovation businesses. Etymologically, the meaning of the…
Monetization Mastery: The pricing and packaging plays that helped fuel the company’s growth from $160 Million to ~$1 Billion in ARR – A case study
(~40 minute read) — The Plays: Play 1 – $160M ARR – Implementing a more disciplined volume and term-based discounting framework for better price execution Play 2 – $200M ARR – Establishing an adoption packaging program based on experimentation to place value creation before value capture and exploit the benefits of viral adoption Play 3…
Errors managers make when translating strategic intent into desired behavior via KPIs and how to avoid falling victim to this trap: three case studies
(~30 minute read) — TLDR — Metrics are one of the most foundational components of modern managerial control systems for an enterprise. Anyone who has spent even a cursory amount of time in business knows that metrics are the lifeblood of an organization and are a mechanism by which we measure the health of an…